Eric Rojas is the Chief Creative Officer and Founder of Six+One, a branding, creative, entertainment, and production agency in Hudson Square, NYC. Eric has been challenging advertising industry conventions throughout his career and has helped brand/rebrand and launched some of the most iconic brands in the 21st century, such as vitaminwater, Pirate's Booty, Core Water, New York Life, Charles Schwab, and Bodyarmor Sports Drink. Eric is also the founder of "For The Greater Hood," a 501C3 non-profit organization. The organization is geared toward empowering homeless individuals and families and restoring a sense of dignity, value, and healthy community into their lives.