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Dennis Bajec

Chief Creative Officer, Resource/Ammirati, an IBM Company


Dennis is the rare Chief Creative Officer who knows creativity is more than a big idea—in the web-empowered world, it’s an opportunity and invitation to let consumers and brands co-create.

As one of the agency’s longest-serving executives—he joined the company in 1993—Dennis has a clear, disciplined view of the evolution of creativity in all of its forms. He has been a consistent thread across the agency’s groundbreaking work, from famously “breaking the Internet” in 1999 with the world’s first live webcast of the Victoria’s Secret Fashion Show, to debuting the first Google Glass app for a major consumer brand, Sherwin-Williams ColorSnap Glass.

Dennis leads a team of more than 70 writers and designers who collaborate with strategists and technologists to ensure every brand experience delivers the perfect mix of emotion, utility and usability. His creativity has been featured in Communication Arts Interactive Review, ID Annual Design Review and Print Interactive Design Annual. His direction has also contributed to the agency’s many Addys, Clios, Webbys and a Cannes Lion.

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