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Denise Vitola

VP Brand Integration PR, Social and Influencer


Marketing & Communications pro and celebrated health and wellness influencer Denise Vitola wakes up every day on a mission to make people feel inspired, healthier and stronger-willed. A slew of awards, industry-wide admiration and years of personal and professional accomplishments are proof that she gets the job done.

In July 2021, she became Bayer’s VP of Brand Integration PR, Social, and Influencer for Consumer Health. She quickly applied her proprietary process emphasizing social and digital consumer outreach, building Bayer’s digital footprint from a tiptoe to a tidal wave. Within months she launched nearly 100 influencer campaigns and award-winning integrative marketing campaigns like Midol’s “No Apology Period”, Aleve’s “Worst Golf Swing in America” with Charles Barkley, Bayer Aspirin’s “Most Meaningful Melody”, and T-Pain’s remake of the classic Alka Seltzer jingle, resonating with consumers and elevating Bayer’s market reach by the millions. In 2021, she was named a PRNews “Top Woman in PR.”

Denise is the Co-Lead of GROW (Growing Representation & Opportunities) at Bayer, an employee business resource group focused on equal representation, leadership, and recognition; and she actively works to recruit a diverse team of employees that can speak to the health needs of diverse audiences. Outside of the office, she continues to follow her own passions: working out, teaching spin, and walking her dogs near her home in Myrtle Beach, South Carolina.

Creative and confident. Playful and proactive. Bold, badass, and a leader in the business of making people and communities healthier and stronger…that’s Denise Vitola.

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