Carrie Shade is the creator of the Against Suicide campaign, a social media movement that aims to spread positivity as well as gain awareness for mental health and suicide. She created the Against Suicide campaign when she was 14 years old, after losing a childhood friend to suicide. 

Carrie received the Shorty Award for Activism in both 2013 and 2014 and was featured in USA Today College. In 2017, she graduated from West Virginia University with a degree is Strategic Communications with an emphasis in Public Relations. She also received her Masters of Science in Integrated Marketing Communications from WVU in 2019.