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Bernice Chao

Head of Integrated Creative and Co-Founder


ernice Chao, Head of Integrated Creative, Zambezi; Co-Founder, Asians in Advertising. Bernice is helping to shape the AAPI community. She's one of the few female Asian American creative leaders in the industry and works at North America's largest female-owned advertising agency. She gives back to the world by fighting against xenophobia toward Asian Americans through her book "The Visibility Mindset," creating mentorship and scholarship programs.

Bernice was named 2023 She's Runs It Mother of the Year and, in 2022, was inducted into the AAF Hall of Achievement. She teaches at Loyola Marymount University, hosts TEDx events, and is featured on Forbes, Adweek, Nightline, AdAge, and The Muse. She lives in Los Angeles with her husband, Matt, and two children.

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