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Andy Markowitz

General Manager of Performance Marketing Labs, GE


Andy leads a Global Digital Strategy Group across GE with a focus on driving stakeholder connection and commercial acceleration. The COE drives first-class digital capabilities in areas including, strategy, lead gen, search, content, social media and customer engagement. In addition, the group focuses on training and development to help businesses gain marketplace understanding by driving scale, providing external perspective and identifying customer points of relevance.
Prior to GE, Andy worked at Kraft Foods, Inc., where he was Director, Digital Services, leading a Center of Excellence for all Digital activity including: digital strategy, on-line media, creative agency relationships, social media marketing, search engine marketing, standards & training. In this role, he led efforts to create scalable best practices by providing thought leadership in the management and development of a wide range of on-line marketing principles, a pipeline of emerging media opportunities, and leading the digital medium towards accountability for Kraft brands.

Before joining Kraft, he worked at, the on-line gift company, as well as Dentsu Corp., Ammirati & Puris, and Lintas.

He is a frequent industry speaker and has received many honors including B2B Magazine’s marketer of the year and the iMedia 25: Internet Marketing Leaders and Innovators.
Andy graduated from Indiana University and currently lives in NY with his wife and 2 children.

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