Ananela is a LA-based Art Director and Designer with over 15 years of rich experience in concept, art direction, and design for 360 strategic marketing initiatives.

Ananela’s passion for design and visual storytelling is orchestrated through thoughtful, strategic, and disruptive creative executions. Ananela oversees a team of junior designers and collaborates cross-functionally across the organization to ensure brand consistency and best-in-class creative materials. Before Ananela joined SmartyPants Vitamins, she worked in creative agencies specializing in CPG, pharmaceuticals, and prestige retail.