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Alex Ruiz

Group Digital Director


Alex is an innovation-obsessed creative leader with a passion for all things social and digital. Forged by fun and curiosity, Alex has spent over two decades creating magic for Disney Parks, Experiences and Products. From hacking Google Street View with Pixar, to creating the world's first hologram filter with Star Wars, to magically bringing animations of beloved Disney characters to life before the eyes of unsuspecting guests—Alex's work has been featured in Adweek, Variety, TechCrunch, Mashable, BuzzFeed and The Huffington Post and awarded by the One Show, New York Festival Advertising Awards and more. He currently leads a cross-functional team dedicated to understanding what's new and what's next in the world of advertising innovation.

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