Zoe Dowling

Vice President, R&D; Offer Innovation, Added Value


Zoë is Vice President of R&D & Offer Innovation for Added Value North America, a Strategic Marketing Insights Consultancy. Within this role, she leads R&D and offer innovation projects for the North American business, owning all aspects of large R&D initiatives to ensure smooth running and on-time completion and oversees smaller innovations. Zoe is also the Global Mobile lead for Added Value Group, driving awareness and best practices for mobile research, and participates in several Kantar-wide initiatives, including research on web and mobile research within developed and emerging markets.  

Zoe was a central figure in the development of Cultural Traction™, leading the execution of a 10 country, 60,000-respondent survey from conception and fielding through report writing, website creation and PR efforts. 

Zoë has been involved in internet research since the late 1990s, focusing on research methodology. She holds a research Ph.D. in sociology that explored web data collection for mandatory business surveys. During her doctoral research, she participated in the summer doctoral colloquium of the Oxford Internet Institute, Oxford University, England and undertook a 3-month research fellowship at the US Census.

She has presented as numerous international conferences, performed as an external examiner for the University of Stellenbosh and serves on the international review board of the General Online Research conference.

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