Shira Feuer leads social media and innovation for The Walt Disney Company across Europe, the Middle East and Africa. She works with stakeholders across the business including Studios, Media Networks, Consumer Products, Disney Store, Parks and Resorts, ABC, Star Wars, Marvel and more.
Shira focuses on integrating disciplines across the business at Disney, including marketing, communications, business intelligence, sales, distribution, customer service, retail and more. She educates various parts of the business to use digital media to increase efficiency and productivity.
Prior to her role at The Walt Disney Company, Shira managed the global social media strategy for Burberry. She launched new platforms and focused on utilising social media to provide a tangible return on investment for the business. During the time Shira managed social media at Burberry, it ranked at the top of the FTSE 100 Social Media Index.
Shira sits on a number of digital councils and is a mentor for a number of start-up incubators, focusing on helping innovative businesses successfully pitch to clients.