Scott Beaudoin

Chief Strategy Officer & Executive Managing Director, Corporate & Brand Purpose, RF|Binder

About

Scott oversees RF|Binder’s purpose-inspired brand building work across the network working with tomorrow’s corporate, brand and foundation leaders to co-create platforms, programs and partnerships that not only deliver on purpose but also drive business and social/environmental impacts.

Scott is an award-winning industry veteran with 20+ years of experience in corporate social responsibility, sustainability , cause marketing; and is a leading voice in the marketplace on purpose-inspired brand building. 

He specializes in identifying and building upon the intersection of stakeholder’s passions and beliefs and a brand’s core competencies to drive brand reputation, affinity, equity, sales and “soul.”

Scott has created and supported many well-known signature purpose-driven campaigns in the marketplace including P&G’s Thank You Mom, Always’ Like A Girl, Pfizer’s Global Health Fellows, Sodexo’s A Better Tomorrow Plan, Yoplait’s Save Lids to Save Lives, General Mills’ Box Tops for Education, ConAgra Foods’ Feeding Children Better, and CVS Health’s All Kids Can -the largest corporate initiative focused solely on supporting children with disabilities in 
the U.S.

Through his work Scott has received top industry honors including a Cannes Lion for Good, Global SABRE Award, a PR News Corporate Social Responsibility Award, a PR News Platinum Award for Cause-Related Marketing, a Cause Marketing Forum Best Social Service/Education Campaign award, a Crystal Obelisk Award for Social Responsibility, a PR Week Campaign of the Year award and a Public Relations Society 
of America Silver Anvil.

Scott holds a marketing communications degree from Arizona State University and spent five years as a Rocky Mountain Emmy award-winning reporter, anchor and producer early in his career.

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