Sarah Hofstetter

CEO, 360i

About

Sarah Hofstetter is CEO of 360i, which was named this year’s top digital agency by Advertising Age, Adweek, MediaPost and Mashable, in addition to being recognized among the industry’s most innovative companies by Fast Company and Creativity. This success builds on four years of distinguished agency recognitions, including being named a “Best Place to Work” by Advertising Age and Crain’s New York Business.

Since joining 360i in 2005, Sarah has created and rapidly evolved the agency’s industry-leading brand strategy, social marketing and emerging media practices, helping brands such as Kraft Foods, Coca-Cola, OREO and others connect with more than 275 million consumers every day. Brands turn to Sarah to help them transform their communications by putting digital and social behaviors at the center of their marketing strategy, creative and overall communications. Additionally, under Sarah’s watch, 360i has won numerous awards for digital innovation in the Cannes, CLIOs, New York Festivals, One Show and Shorty Awards programs.

Sarah was named to Advertising Age’s 2013 “40 Under 40,” the Adweek 50 and CableFAX’s “Digital Hot List,” and she has been honored as a “Social Media All-Star” by the Social Media Society. The Stevie Awards also recognized her as one of its 2012 “Female Advertising Executives of the Year.” Sarah is frequently quoted in publications including The Wall Street Journal, Advertising Age and The New York Times.

Previously, Sarah served as President of 360i and Senior Vice President of Brand Strategy & Emerging Media. Prior to joining 360i, she was President and Founder of Kayak Communications, a marketing agency focused on developing brand strategy and communications plans for new media brands. Before starting her own agency, Sarah spent ten years at Net2Phone, one of the world’s first providers of VoIP technology. Sarah lives on Long Island with her husband and two children.

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