Samara Mackereth is the Chief Content Officer for NowThis, the leading news brand on the social platforms where young audiences spend their time. She previously worked for NBC News and ABC News producing for GMA Live, In the Game with Robin Roberts and Popcorn with Peter Travers. Prior to joining NowThis in 2021, Samara spent eight years with HuffPost, starting at HuffPost Live and eventually serving as the head of video for HuffPost UK. She lives in London with her husband and two children.