With a career in agency and design management spanning 30 plus years, Rebecca has seen trends come and go, but to her two key marketing tenets endure: tell the truth and make the truth fascinating. She is most proud of the work she has done with her partners at North to build an advertising powerhouse known for the craft of its strategic thinking, its insistence on close collaboration with clients and its uniquely differentiating and effective creative product. In its 17 years, North has served Columbia Sportswear, Hydro Flask, Cif Bar, Peet’s Coffee and Pacific Foods among many others.