Patrick Berry (@patberry) is Executive Vice President, Executive Director of Production for Edelman Chicago. Here he leads production at an executive level across all accounts at Edelman’s home office. Pat founded the production discipline charged with the realization of earned-centric creative in its many forms. Pat also founded Edelman’s Project Management and Business Affairs practices deploying across Edelman North America. Edelman is the world’s largest independent communications marketing firm, with more than 5,500 employees in 65 cities worldwide.
Key day-to-day responsibilities include providing oversight to both content and technology for Edelman and Edelman Digital. Examples include:
- Broadcast and web commercials;
- Short-form documentaries;
- Webisodes and Instagram films;
- A life-size animatronic puppet;
- Custom branded bicycles, messenger bags, sunglasses; and
- Anyplace else the creative intent takes us.
His ten years of entrepreneurial experiences include co-founding a digital agency (Colossal Squid) and a production company (Toast).
Pat’s love of technology is broad-based. He served as VP Head of Integrated Production for digital agency Razorfish. Here his teams produced broadcast, web content, experiential, and digital out-of-home creative for brand including Samsung, Kraft, Kellogg, and Motorola. He served as VP, Director of Emerging Media as a member of the management team at Leo Burnett Production.
In his previous career, Pat was a “C” coder and team lead on F/A-18 and A-6E flight simulators produced for the U.S. Navy.
Pat’s spare time is spent servicing a water-cooled Oculus Rift computer his son Julian and he built. Pat also enjoys spending time with his Cora daughter sampling the scarcity of vegetarian hot spots in throughout Chicago.