Nic Allum is an independent cultural anthropologist, creative director/strategist and avowed supernerd with 30+ years of pioneering international experience building progressive brands, content, experiences and communities - and understanding niches, fandoms and subcultures at their deepest levels. From festival curation to social media, influencer marketing and multifaceted brand platforms, Nic has always approached her work through the lens of cultural fluency, semiotics, intersectionality and future-forward artistic discovery.