Kenny Mitchell

Head of Consumer Engagement, Gatorade

About

Kenny Mitchell has returned to Gatorade as Senior Director of Consumer Engagement where
he oversees Gatorade’s integrated marketing efforts, including advertising, branded content,
digital, social media and public relations.

Previously, Mitchell oversaw Brand and Consumer Marketing for NASCAR, where he led the
development and execution of the annual marketing plan and oversaw media strategies and
planning. Prior to NASCAR, Mitchell was Vice President and General Manager at the Dew Tour,
a division of The NBC Sports Group. He was responsible for overseeing all aspects of the Dew
Tour brand and business, including partnerships, sales, marketing, content, events operations
and execution.

Before his time at NASCAR and the Dew Tour, Mitchell spent nearly eight years at Gatorade
in various brand and marketing roles, ultimately serving as a Director in the Sports Marketing
group. In that role, he managed managing many of the brand’s sports marketing partnerships,
including athlete and property relations, sponsorship negotiations, activation and the creation
and execution of retail programming.

Mitchell holds a B.A. from Dartmouth College in New Hanover, N.H., and an MBA from
Dartmouth’s Tuck School of Business. He was inducted into Dartmouth’s Sports Hall of Fame
as a member of the school’s men’s basketball team. He and his wife, Heather, live in Chicago
and have a daughter named Carter.

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