My job is to take the latest in digital innovations and apply it to our business. Call it applied innovation. I have been designing solutions in digital marketing and social media for more than 20 years. Lately, my sights are set on evolving how major brands go beyond digital or social as channels or platforms to make them central disciplines to all marketing and communications.
I head up Enterprise Digital Marketing at Travelers. Just as Travelers anticipates the needs of personal and business insurance customers in an ever-changing world, we approach marketing differently. The customer journey has changed. To meet these new behaviors, we put data-driven content, digital marketing and social engagement at the heart of marketing.
Previously, I developed, grew and ran Ogilvy’s global, social media solutions practice – Social@Ogilvy. The world’s largest network of social media and business strategists, the team believes in the power and impact of truly integrated social media business solutions. I drove senior client engagements, the development of Ogilvy’s social planning framework, and a global training program for staff and clients, alike. Our work combines deep disciplines like crm, public relations, advertising and shopper marketing and rooted in what drives behavior.
I have developed and executed enterprise social media strategy for the Ford Motor Company, Nestle, IBM, Coca Cola, and DuPont - including work winning a Silver Lion at Cannes. I launched a single brand Facebook initiative in 20+ countries, helped telcos in Australia and Greece adopt social care and marketing and consulted with consumer goods marketers in Turkey.