Jeff Tan is Senior Vice President, Mobile, Dentsu Aegis Network USA. He is responsible for the development of Dentsu Aegis Network’s mobility capability, leading a diverse team of mobile specialists across the entire US network.

A digital native, he has consulted with global brands in the USA, UK, Australia and Germany. Jeff has worked on advertising campaigns for clients including AB inBev, Subway, Disney, Coca-Cola, Calvin Klein, Fox, Nissan, and created the world’s first face-detection dynamic OOH campaign for General Motors in Los Angeles.

He successfully launched iProspect, Dentsu Aegis Network in Melbourne Australia, building a digital-performance agency from scratch to a market leading position in 3 years. Jeff completed an M.B.A. at Australian Graduate School of Management. His current goal is to run a marathon in all 7 continents.