Golriz Lucina

Chief Creative Officer, SoulPancake


Golriz Lucina is the Chief Creative Officer at SoulPancake, an award-winning media company founded by actor Rainn Wilson, that is quickly becoming a widely recognized brand for creating meaningful entertainment that explores the human experience and engages a socially minded, global audience. 

Golriz began at SoulPancake as the co-director of content when SoulPancake.com launched in March 2009 (before her two sons were born and before she forgot where she put her phone). She is one of the co-authors of the New York Times bestselling book SoulPancake: Chew on Life’s Big Questions.

With a background in sales, marketing, and education, and a passion for photography, people-watching (the non-creepy kind), and the visual arts, Golriz has established a distinct, authentic creative voice for SoulPancake. She holds degrees in literary arts and publishing, and thrives on building community and engaging with SoulPancake’s audience across its digital content on YouTube, television content, and brand messaging work. 

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