Eric Toda

Global Head of Social Marketing, Airbnb

About

Eric started his adventure with every intent of going to law school. As a triple major in Political Science, Psychology, and Criminal Justice, it seemed that he was destined to. After some soul-searching Eric chose to pivot his career (in the middle of the 2009 recession, despite the risk) which, ultimately, became a reward. After 200 job applications, Facebook was the only employer that responded. Eric continues to be eternally grateful to Facebook for taking a chance on him.

At Facebook, Eric worked in the Advertising division on many leading initiatives for marketers in the Pacific Northwest, and ultimately the United States allowing him to rise through the ranks on the Global Marketing Solutions team. Working on campaigns including Nike’s “Write the Future” and “Find Greatness", Levi’s “Curve ID”, and integrating social plugins with a number of partners, it was clear Eric had a knack for marketing and thought leadership.

In 2013 Eric joined Nike as their Global Director of Digital for Football (NFL/NCAA), Baseball (MLB/NCAA), and Athletic Training. It was here where Eric fully introduced himself to the marketing world. He led the digital marketing strategy for the Superbowl, World Series, MLB All Star Game, and brand lines like “Field Generals”. In addition to the marketing work he produced, he also led digital initiatives in the digital fitness space for Nike to compete against other large sports brands.

Eric then joined Snapchat as one of their first business hires focused on brand marketing and partnerships. Here, he helped launch the first monetization strategy for Snapchat and helped consult on go-to market strategies with brands including Starbucks, Amazon, Nike, and Beats by Dre.

Coming off of all these experiences on the marketing and partnerships side, Eric joined Airbnb in 2015 to lead their Social Marketing team to reach new heights, tell greater stories, and to hopefully make an impact on the world. He says, “I have never felt so happy about why I’m exhausted every single night. I believe it’s because I’ve never felt so intellectually challenged, ambitious, and impactful in my entire career. I get to tell stories about people, and their experiences. How great is that?”

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