David Greenbaum

Head of Digital Integration and Operations, Edelman Digital, Chicago

About

David is responsible for driving digitally-integrated creative and business solutions for all Chicago-based clients. David has over 17 years of digital experience across a variety of industries, including retail, restaurant, CPG, financial, travel, and entertainment.

Prior to joining Edelman, David spent 7 years at Havas Worldwide (formerly Euro RSCG) as Director of Digital and Managing Director, driving growth across a significant portfolio including Sears Holdings loyalty program (Shop Your Way), Pearle Vision, Cracker Barrel, Disney, Valspar, Citi, Sony, Sprint, AARP, Potbelly, and Michelob.

Prior to Havas, David worked at Tribal DDB leading relationships with LensCrafters, Nine West, and Morton Salt.

David’s professional experience extends far beyond the agency realm. He provided strategic direction for the hotel vertical at Orbitz and was VP of Client Operations at Sportvision, where he directed strategic planning and managed all interactive client relationships. He was also Product Manager for the 1st & Ten line (most of us know it as the 'yellow line' on football broadcasts).

David earned his M.B.A. from Northwestern University (Kellogg), and his B.A. from the University of Wisconsin- Madison. He is a diehard fan of all Chicago sports teams and the Wisconsin Badgers (Go Red!). He and his wife Allyson live in Deerfield with their daughter Leah and their son Dylan.

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