Curtis Hougland

Founder and Former CEO, Attention


Curtis Hougland founded Attention in 2006 and has since grown the agency to over 120 people in New York, Los Angeles, and London. The agency is differentiated by its ability to drive measurable business results through social marketing – across the marketing funnel – across the enterprise – integrated across earned, owned and paid media. Attention represents over 80 brands including: Mattel, Pepperidge Farm, Thomson Reuters, Calvin Klein, Verizon, and Logitech.

Before founding Attention, Curtis created two highly successful new media practices at Ruder Finn and Middleberg. Curtis opened the first joint PR and online marketing practice in 1993 working with Internet pioneers such as CompuServe, AOL, Prodigy, Microsoft and Sprynet. One of the PR industry's first creative directors at Middleberg, he grew the agency into one of the most successful consumer technology agencies prior to its sale to Euro RSCG in 2000. Curtis tested his word-of-mouth campaigns by co-founding Film Movement (sold to Blockbuster in 2006), the first company to release films simultaneously in theater and on DVD.

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