Carol Kruse is Chief Marketing Officer of Cambria Health Solutions, where she will leads the company’s marketing, branding and digital strategies for its family of health plans. Headquartered in Portland, Ore., Cambia is comprised of more than 25 companies dedicated to transforming health care nationwide.
Kruse is a nationally-recognized global brand marketing expert with more than 20 years of experience leading consumer marketing for powerhouse brands at The Coca-Cola Company and ESPN, where she served as Senior Vice President and Chief Marketing Officer.
At ESPN, Kruse was responsible for developing, managing and expanding the ESPN brands, including ESPN’s six television networks and an array of digital, mobile, radio, print, social and other products. Before joining ESPN, Kruse spent more than nine years leading digital marketing at The Coca-Cola Company, where she was focused on developing innovative ways to deliver targeted, relevant messaging and building engaging digital, mobile and social experiences.
She was most recently global CMO at Tough Mudder, where she helped enable the fitness events company to surpass $100 million in revenue and expand its footprint in seven countries. Kruse was recognized with the prestigious ad:tech Industry Achievement Award for pioneering contributions in digital marketing and was named to Fast Company’s 2011 annual list of the Top 100 Most Creative People in Business.